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My Professional Side

I am an energetic Chief Communications Officer, driven by a contagious passion for empowering teams and building brands through thoughtful storytelling and data-driven approaches to brand marketing. As a SABRE and Shorty award-winning executive, I've crafted transformative programs that shape compelling narratives, reposition brands for success, and champion thought leadership through highly strategic activations and breakthrough messaging.

 

I am a staunch believer that Communications leaders belong in the board room, and throughout my career have advocated to be a part of critical business decision-making. I've reported directly to two CEOs and four CMOs, which has allowed me to participate in making critical decisions and taught me to be a trusted advisor to executive teams and board members.

I'm also a proudly passionate leader and have built world-class teams of all sizes that consistently exceed their goals in both internal and external communications. I excel in navigating organizations through rapid growth, transitions, and crises by quickly scaling functions, shaping culture, and driving engagement using data-informed strategies. I know how to engage the right stakeholders at the right time—influencers, employees, investors, and customers—and have impeccably high standards for both myself and my team.

 

I'm a culture-builder, leader of ERGs, and empathetic leader who strives to make a profound impact in every organization I work with. I've recently been named a Linkedin Top Communications Voice and have had over 1M impressions on my LinkedIn content in the first month of 2024 alone, where I discuss leadership, communications, and neurodiversity. I'm also a board advisor to multiple cybersecurity companies and provide communications consulting services. 

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Advisory

Becca serves as an advisory board member for cybersecurity companies, focused on GTM, brand, and positioning. She currently advises Nullafi, after her other advisory, Ericom was acquired by Ericsson in 2023. 

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Consulting

Becca specializes in developing unique brand positioning and innovative GTM strategies for B2B tech companies through. She also speaks to and advises organizations on neurodiversity in the workplace.

Featured in
The Wall Street Journal

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Education

MSc, Global Media and Communications
London School of Economics

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MA, Communication Management
University of Southern California

Annenberg School for Communications

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BA, Political Science

BA, Communications
University of Southern California

​Annenberg School for Communications

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Global Studies Certificate

Semester at Sea, University of Virginia

 

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Specializations

In addition to deep expertise in corporate marketing, communications, and brand, I have specific and deep expertise in a number of key areas:

Cybersecurity

My 15-year career in cybersecurity spans just about every type of security company from large public companies to brand-new upstarts, mid- and late-stage startup ventures, and PE-backed firms. I’ve seen it all when it comes to the world of cybersecurity (and was one of the first people to talk about zero trust before that was popular).​

Branding and rebranding

I’ve led the creation of three new brands in the B2B tech space and played pivotal roles in the rebranding efforts of multiple others. Brand marketing is my passion, and it shows.

M&A and integrations

I’ve been through 8 mergers and acquisitions and led communications on both sides—as the acquiring entity and as the target. I’ve spun out companies and integrated others. I've united a portfolio of tech brands under one umbrella and created a new brand for them. I’ve written the playbook and consistently guided through these nuanced integrations with strategic change management and communications.

Analyst relations

The intricate and highly strategic realm of AR might seem complex to many, but it’s my forte. With over a decade of AR experience, strong ties with industry analysts, and a profound grasp of how to leverage the analyst and influencer community to produce meaningful ROI, I build powerhouse AR programs.

Crisis comms

Serving as the head of communications for multiple notorious victims of significant breaches (Pulse Secure, MobileIron), I’ve steered damage control efforts at the highest levels for these—and other crises throughout my career, including work with US federal and international agencies.

Industry Awards

Over the past few years and across multiple companies, I've been fortunate to spearhead numerous creative communication and brand campaigns, as well as corporate rebrands in various stages. My work on these strategic brand and communications campaigns has been recognized by industry awards including prestigious SABRE and Shorty awards.

Alludo Rebrand, Launch + Activation

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Ivanti Rebrand + Activation

MobileIron Brand Awareness Campaign

  • SABRE Award: Best B2B Marketing Campaign

  • Gartner Communication Award: Most Innovative Campaign

  • UK Content Award: Best Use of Data in a Campaign

  • Gold NYX Award: Social Marketing and Communication

  • Silver NYX Award: Marketing Effectiveness - Other

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